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Race sponsorship at Towcester is an excellent and
exceptionally cost effective way of bringing your company or
product branding to the attention of a wide audience.
Towcester Racecourse is the only course in the country to
offer free admission to its race meetings excluding Easter
Sunday and Boxing Day. Since its inception Towcester's free
admission policy has seen an increase in its crowd levels on
average by 275%.
Our racing season runs from October to June and all our
races are covered on SKY (At The Races) & SIS, which is
broadcast live into every Betting Shop in the UK with an
estimated viewing audience of over 700,000 people per day.
Sponsorship starts from £750.00 + VAT, we can offer you
the following package:
- Your very own named race
- A full page advertisement in the race programme worth £125.00 + Vat.
- Your race name appearing in every national newspaper in the country.
- Viewing of your race for up to 10 guests in the Sponsors Hospitality Box.
- The opportunity to present a prize to the winning owner or jockey.
- The opportunity to strategically place a banner inside the Parade Ring and Winning Line.
- We can also provide you with an area to promote your product or service at certain meetings.
If you would like any additional information, or wish to
discuss this opportunity further then please do not hesitate
to contact the sales office on (01327) 353414, or
email: info@towcester-racecourse.co.uk
Advertising rates for the Towcester Racecourse printed
race programme are:
| Half Page Advert |
(per meeting) |
£75.00 +VAT |
| Full Page Advert |
(per meeting) |
£125.00 +VAT |
| Full Page Advert |
(Full season) |
£1500.00 +VAT |
*Race programmes are supplied complimentary to all
hospitality and VIP guests as well as being sold on the day.
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"The diversity of racecourse,
race meetings, and races,
mean that there is substantial
inventory with which to offer
potential sponsors a suitably
tailored package to reach
their desired target audience”
Deloitte & Touche LLP
2006 Report into the Economic
Impact of the Racing Industry
as commissioned by the
British Horseracing Board
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